Brand & Marketing Director

Grand Central Bakery – Brand & Marketing Director


Join the leadership team of a pioneering Northwest artisan bakery!  Grand Central Bakery is seeking a visionary and results-driven Brand and Marketing Director to connect new and existing customers to our delicious products.  This role will oversee all aspects of Grand Central Bakery’s marketing, storytelling, and community engagement.  If you have a passion for incredible food and a talent for building brands, this is a unique opportunity to grow Grand Central’s impact as a local and independent B Corp-certified bakery.  This is an ideal role for an experienced brand professional ready to lead our integrated marketing efforts to grow customer loyalty, attract new fans and support key business goals. Come join us and help make Grand Central Bakery the best part of everyone’s day!

About Grand Central Bakery
Grand Central Bakery is a local and independent artisan bakery founded in 1989.  Our friendly neighborhood cafes delight Seattle and Portland customers with rustic, slow-rise breads, irresistible pastries, and delicious café cuisine.  We also deliver our artisan products daily to Northwest grocers and restaurants. 
As the first B-Corp certified bakery in the Pacific Northwest, we are part of a worldwide community using business as a force for good. We are proud to source ingredients from local and sustainable farms, offer good jobs with great benefits, and give back to progressive nonprofit partners in our communities. With over 400 employees across our cafes, bread production, and commissary facilities, Grand Central Bakery leads the way in artisan baking and values-driven business practices.
Grand Central Bakery has been recognized as one of 20 Great American Bread Bakeries by SAVEUR and praised by tastemakers across the country, from Serious Eats to the New York Times to former president Barack Obama.

What You’ll Do
As Brand & Marketing Director, you will:

• Develop and implement a comprehensive marketing strategy that aligns with and supports our mission and values as a local and independent B-Corp bakery.
• Elevate the Grand Central Bakery brand to delight customers and build sales, ensuring a cohesive and compelling presence across all digital and physical touchpoints, including cafes, packaging, and public relations. 
• Oversee all marketing, communication, design, and community engagement initiatives.
• Collaborate with cross-functional teams to ensure our brand voice resonates authentically to all stakeholders internally and externally across all platforms.
• Evaluate marketing effectiveness using data and analytics to inform decisions and refine strategy. 
• Direct the design, sourcing, and production of marketing assets, packaging, signage, and branded products.
• Manage relationships with external marketing and design partners, including budgets and project scopes.
• Stay current with industry trends and lead community outreach efforts with business, civic, and nonprofit partners.

Qualifications

We’re looking for a seasoned, results-driven brand professional with:

• 10+ years of experience in consumer marketing or brand (multi-location retail preferred)
• 3+ years managing external vendors and consultants
• 3+ years managing a marketing budget
• Experience managing a team (preferred)
• Expertise in omnichannel marketing (email, social, digital, web/SEO)
• Strong knowledge of current trends in design, web, and production
• Experience with content creation and media buying
• Excellent cross-functional collaboration and communication skills
• Strong writing, editing, and visual storytelling abilities
• Bonus: Photography and video creation skills

Compensation & Benefits

• Salary: $130,000 annually + bonus potential
• Benefits: Healthcare, paid time off, 401(k), and—yes—bread!
• Please note: Grand Central Bakery is not able to sponsor a visa for this position.

Ready to bring your creativity, strategy, and heart to a bakery that’s as passionate about people as it is about pastries? Apply now and help shape the future of Grand Central Bakery.